Trying to improve your Web search engine optimization plan? Did you know that what you are doing off your website to improve search engine optimization (SEO) is just as important as what you do directly on your website? The major search engines are just as concerned with your “off-page” tactics and behavior; and what you are doing everywhere else on the Web will definitely figure into their algorithms for search result rankings. You may want to check out web search engine optimization for more.
In simple terms, SEO is the unpaid or “organic” method by which you attempt to increase the quality and amount of traffic visiting your website. This is achieved through the implementation of several strategies, but for the purposes of this article we will only be looking at the off-page strategies needed for effective organic search engine optimization.
Basically at the heart and soul of off-page SEO are links, links, and more links. Backlinks that is. The more links you can get coming into your website from other sites, especially those with related content, the more important your site looks to the search engines. Backlinks are like getting votes for your website, and the higher the page ranks of the sites linking back to yours, the more of a “drip” effect you will receive. In other words, your site will benefit from having a backlink on another website with a high page rank – some of their high score will “drip down” to your site.
Three great free strategies for increasing the number of backlinks to your website:
Forums/Blogs: If you are marketing your own business on the Internet you should already have your own blog. If you don’t, you need to start one related to your particular business niche. In the meantime, to start building some backlinks, visit other related blogs and leave valuable comments with a link to your site. Make sure the comment you leave is related to the content on the blog and on your website – don’t use other people’s blogs purely for self-promotion. You might be able to contact the owner of the blog directly and ask if it would be alright to place a permanent link on their site.
With discussion forums it’s the same thing. Always participate by adding true value to the conversations. With most forums you are able to have an author’s signature box where you can include the name of your website, a short bio and a link.
Article Marketing: You are here right now reading this article and perhaps when you get to the bottom where my author’s resource box is located, you just might decide to click on the link located there, to find out how I might be able to further help you. This is article marketing – writing articles related to your business, show-casing your expertise, reaching out a helping hand to others in the same type of business.
If you can write or are willing to pay someone else to write for you, submitting articles to the various article directories around the Internet, is a very effective way to increase the number of backlinks to your site. Every time someone clicks on the link in your resource box at the bottom of your articles, that’s another vote for your site.
RSS Feeds: RSS feeds are quickly becoming a powerful way to optimize SEO and attract new audiences to your business product or service. It is likely that you have more than one type of content that could be shared about your business through an RSS feed. Find out how to promote your own RSS feeds to increase exposure for you and your business.
Search engines like Google are taking note of RSS feeds. Search engines notice regularly updated content and a feed helps bring your site to their attention. More and more RSS feeds are coming up high on keyword search results lists. Again another opportunity for creating links.